SKILLS

Entrepreneurship

Founder, Director, Board Member, Management Consulting and Training Services • Establishment of the company, administration, board duties, strategy work, business planning and implementation, and operational functions. o Business plans. o Responsibilities and duties of the board of directors of a limited liability company. o General meeting of shareholders of a limited liability company and the role of shareholders. o Responsibility of the CEO. • Financial management and reporting: administrative tasks, financial statements, financial planning and monitoring, analysis, accounting, taxes (international environment). • Responsibility for OÜ's merger process in connection with the closure of a business (Member of the Board | sole owner | administration and decision- making, financial statements, notifications to stakeholders, compliance with legislation, etc.). • While going through issues related to the merger process, I also became familiar with the processes and legislation related to, for example, liquidation and bankruptcy. • Exploring financing options. o Different options for financing a limited liability company at different stages. o Business subsidies. o Early-stage financing/options and practical experience. • Promotion of the company, representational responsibilities. • I also explored different options for acquiring talent / knowledge / other resources. o I am familiar with, for example, employment contract law and contract law. • I used before mentioned knowledge / competence also for mapping operational options.

Financial management

Practical experience of the financial management of my own company (in an international environment). • Administration: compliance with legislation, transfer pricing and allocation, financial statements and financial reports, approval, practical accounting, reporting e.g. taxes (value added tax, corporation tax). • Financial management tasks related to the closure of the merger / company. • Financial planning. • I am used to acting in accordance with the responsibility of the company's top management. I have been responsible for the correctness of the instructions and information used / work done. I am also familiar with requirements concerning e.g. large company perspective / reporting. • Practical experience with my own digital tools for financial planning. o Financial planning, investment calculations o More information can be found on the Internet at https://sbungi.com/sbungi.htm or by e-mail at mail@johanna- sandman.com. • Financial analyses as part of other areas of responsibility (Nokia Corporation, Nokia Siemens Networks Oy) o Product/service-specific cost analysis and pricing o Analyses related to procurement (e.g. strategic cost, life-cycle thinking, analysis of the financial situation of potential partners and market- related analyses, taking into account e.g. cost structure / pricing and profitability factors) • Studies: e.g. Financial Statement Planning, Special Questions in Business Research, Investment Calculations, Investment Finance and Theory, Basic Course in Accounting, Financial Statement Analysis, Micro-Theory of National Economy, Macro Theory of National Economy, International Economics and Marketing Research related to Statistical Analysis, Advanced Course in Marketing Research, Business forecasting • For business purposes, I carefully studied, for example, the content of the Accounting Act and tax laws, IFRS standards, guidelines related to allocation between establishments, etc.

Leadership

• Responsibilities e.g. in the management of one's own company and in business operations (management, sales, marketing, procurement and development of competences) (Nokia Siemens Networks Oy, Nokia Corporation). • Know-how regarding, for example, organizational management, decision- making, statutory issues, cooperation and management dimensions related to organizational culture (psychology studies, Nokia Corporation, Nokia Siemens Networks Oy, entrepreneurship). • Studies concerning, for example, team and group management and organizational behavior. • Understanding of factors related to the efficiency, management and management of innovation ecosystems and networks through postgraduate studies. • Strong experience in the processes of economics, administration and service production based on studies, work experience, entrepreneurship and personal interest. • Result-orientation based on an objective perspective and facts. • Ability to take into account several different perspectives, questioning and solution-oriented approach. • Understanding of efficient resource allocation and utilization of know-how. • The suitability of different management methods and organizational models for the purpose.

Product management, service management

• Global responsibility (Nokia Corporation, Nokia Siemens Networks Oy, Telia Finland Oy). • Training of personnel re the area of responsibility. • Product management tasks and cooperation with the product development organization (incl. e.g. roadmap work, plans). • Understanding and marketing planning. • Mapping customer needs and communicating with the product development organization. • Business and sales development / promotion. • Marketing, ensuring the availability of marketing and sales material. • Product documentation, ensuring its availability and timeliness. • Costs, pricing, and responsibilities for pricing tools. • Supporting and promoting customer communication, customer relationships and quotation processes (both commercial and technical matters) • Courses on product strategy and product management (LUT, offered by Nokia Corporation).

Innovation

• D.Sc. studies o Innovation as a concept, types of innovation o The impact of technological development on innovation; o Ecosystems, networks, collaboration o Innovation efficiency o Protecting and valuing innovation o Success factors management o Valuing and financing innovation • The activities related to the management of my own company / other innovative activities have included e.g. product / service development as well as considerations concerning potential business models. I have considered the matter from the point of view of, for example, cooperation patterns, the contractual environment, financing, protection and productivity. • Experience of working in a multinational company with innovative products and services (Nokia Corporation, Nokia Siemens Networks). o Customer understanding, customer needs. o Cooperation networks. o Creating new solutions and bringing them to market. o Market, market shares and market / demand creation.

Cooperation

• Doctor of Science studies; focusing on innovation networks, ecosystems and arrangements that enable efficiency / productivity. • Work experience in cooperation (procurement, customer relationship management / negotiation). • Responsibility for procurement market research (incl. operating models in different categories). • Application development (formation of a productive business network, cooperation planning and contract process). o An instrument made to support the planning of business networks; if you want to check the appropriateness of your cooperation network or are planning a new business / project for which you need the contribution of other actors. o Includes modules from business network planning to optimizing individual collaboration, negotiations, and contract environment. o The instrument is designed by me and is available. For more information, please contact mail@johanna-sandman.com. Additional information can also be found at https://www.plannettune.info/plannettune.htm ) • Understanding of contractual environments in specific sectors. • Studies of contract law. • Responsibilities as a project researcher (risk management in a subcontracting network). o Interviews with telecommunications and metalworking companies. o Characteristics, risks, business risk management and success factors of a well-functioning subcontracting network. • Descriptions of business networks and operating models. • A comprehensive theoretical basis on risk management and business networks.

Intellectual property

• Intellectual Property Law Studies (UEF) and personal interest. o Copyright, industrial designs, patents, utility models, apellations of origin etc. • Related legislation. • TRIPS / other multilateral agreements. • Perspectives on intellectual property protection processes and policies. • Postgraduate studies: the importance of the strength of intellectual property rights for productivity and innovation, ways to protect innovation. • Knowledge of the organizations operating in the field and the services they provide (including registrations). • Understanding of industry developments and trends o Continuous monitoring of developments, e.g. regarding disputes and discussions. o Developments in intellectual property legislation (also international / global issues). • Forms of intellectual property and treatment of intangible capital in accounting. o Participation in related discussions. o Perspectives on the matter. • I have studied intellectual property rights from a business perspective and applied information related to intellectual property rights in business operations (e.g. marketing and product/ service development). • I have practical experience of factors related to e.g. the protectability of innovative solutions and contract environments related to video and image formats / software production.

Sales and marketing

• Strategic and product marketing for the needs of your own company o Planning o Production of marketing material (written, visual, video, internet, SOME) o Company image and marketing communications o Segmentation o Participation in events as a representative of the company o New customer acquisition (incl. also e.g. aspects of digital advertising, representation and legislation [e.g. data protection]) • Marketing and sales responsibilities (Nokia Corporation, Nokia Siemens Oy, Telia Finland Oy) - global responsibility, the target group of customers is often corporate management and / or experts. o Producing value-based and product-specific marketing material. o Sales development, training and support functions. o Responsibility for the bidding process for certain products. o Customer relationship management, presentations, sales negotiations. o Preparation of contracts. • Responsibility for marketing research as part of the activities of the marketing organization of the mobile phone business (Nokia Corporation). • Several marketing-related courses as part of the master's degree in industrial engineering and management. • Attending a visual communication course. • Trainings related to brand management and product marketing offered by the employer.

Business research

• Research related to doctoral studies (2012-). • Qualitative and quantitative ad hoc studies and marketing research (Nokia Corporation). o Nokia mobile phone business / reporting to management. • Project researcher, Risk management in the subcontracting network (Lappeenranta University of Technology). • Establishing a research organization, providing guidance on market analyses and company research, market analyses, and financial analyses (indirect sourcing, Nokia Corporation).

My work experience in technical solutions

• Automation, Industry 4.0 and Society 5.0 (postgraduate studies). • Product management, sales development, sales support and marketing for software-based products, especially for the design and maintenance of 2G and 3G telecommunications networks. • Studies in telecommunications technologies and telecommunications network planning. • Analytical work related to sourcing, including also IT services and products. • Responsibilities related to information management and the design, implementation, definition, support and training of IT-based solutions. • My M.Sc. degree in indusrial engineering and management includes studies of energy technology.

Leadership