Achievements
2021-2023
Services management related projects
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Initiatives related to efficiency and correctness of processes.
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Current state evaluations.
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Research re operational environment (PESTLE).
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Case data collection, analytics, report creation and communications.
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Benefits: better results, savings, enhanced customer satisfaction, indirect influence due to improvements in
capabilities and competence
2016-2021
Entrepreneurship
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Company establishment, governance, management board responsibilities.
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Strategy work, business development, plan execution, and operative activities.
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Concept creation, service design, service execution, and commercialization.
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Marketing strategy, company image, marketing, and advisory contents creation.
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Sales and relations framework creation.
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Financial management and related reports.
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Private limited company merger process.
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Internationality.
Value of the work completed re company structure, company governance principles, compatibility with the
operating environment, company imago, sales and marketing approaches, and service design could be
estimated at appr. 310 000 € - 650 000 €.
Estimated increase in own productivity: from 10 % till >100%.
Development of innovative concepts and software-based instruments
Development of business advancing instruments (intangibles valuation, financial planning, and development of
business networks). More information: https://www.johanna-sandman.com/ instruments.htm
The size of market for similar solutions could be estimated to be appr. above minimum of 662 million €
depending on the target market.
Intangibles
Creation of profound knowledge of intangibles, IPR (legal approach), and related economic aspects.
Continuous follow-up of developments in the field, also re international characteristics.
Can prevent losses and multiply expected productivity increase.
Business and related connections
Extending knowledge related to contracts, international commercial law, and corporate law.
Can prevent losses and multiply expected productivity increase.
Financials and entrepreneuship
Strengthening experience in entrepreneurship, e.g. company establishment and governance, taxation, GDPR,
Financial standards (IFRS, Accounting acts), other related laws and practices (incl. and not limited to aspects
re e.g. multinationality and international operations).
Company transformation processes and ownership changes (mergers, divisions, dissolutions, acquisitions
etc.).
Estimated increase in own productivity: > 100%.
Innovations
Interest in innovations and innovativeness. Constant interest efficiency of ecosystems and productivity.
Knowledge of different types of innovations and features related to them.
Value adding approach. Methods to foster innovativeness.
Can prevent losses and multiply expected productivity increase.
Economics and business - other
Constant interest in economic development; focus on productivity and knowledge intensive activities. Analyses
of business and operational environment. Creation of strategic and operational plans, business proposals, and
related material.
Estimated average own productivity increase exceeds 15%.
Development of approaches that comprise substantial potential for increase in productivity.
Other achievements
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Reinforcing the level of knowledge in ICT (web technologies and application development).
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Marketing and communications strategy creation (videos, visuals, presentations, substance).
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Deepening knowledge concerning legal and economic dimensions related to entrepreneurship,
employment, welfare, and economic growth of the operational environment.
Estimated increase in own productivity: > 100%.
2015-2017
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Entrepreneurship, especially legal, financial, co-operational, and market related characteristics
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International business, international law
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Projects concerning design of tools related to contracting, financial planning, and intangible assets
valuation
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Deepening knowledge concerning legal and economic dimensions related to entrepreneurship,
employment, welfare, and economic growth of the operational environment
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Approach to influence the behavioral patterns linked to activation of society and economic growth
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Responses to disputes incl. appeals in different official and court distances
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Analysis of economy landscape and trends, overviews of selected industries and related technologies or
solutions
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Object setting, activity planning, plan deplopment, and progress follow-up
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Communications platform creation and contacts
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Participation in programs and events to promote the plan actualization
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Additive manufacturing technology, it’s applications and related trends, automatization,
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How technology influences the development of value added, industries, lifestyle and wealth.
2007 - 2015
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Deepening knowledge on technologies development from economics point of view; focus on additive
manufacturing, printed electronics and materials.
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Establishment of ability to understand and apply knowledge in legal topics, especially in IPR, contract,
corporate and international law. University courses taken to complement the initiative. Practical solutions
composed in the field of contracting, entrepreneurship and intangible assets.
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Planning and deployment of research framework related to doctoral thesis. Reasonably broad set of
literature and research digested to understand the situation and issues involved.
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Broader knowledge achieved in KIBS, entrepreneurship, business network relations, innovation and
intellectual assets. Ability to apply that knowledge to practice found. The knowledge can be utilized e.g.
in initiatives to understand markets or conditions, corporate development, relations management, design
of business models or evaluation of potential value of a solution.
2000 - 2007
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Responsibilities in product, service and customer relations management have required abilities to
perform in activities from planning and organizing to co-operation with intra-organizational and external
interest groups. Benefits were attained e.g. through amendments in sales and marketing communication,
process development and knowledge transfer.
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Involvement in competence development has expanded my perception of organizational competence, its
role in conduct of change and its contribution to performance. Measurable efficiency improvements were
achieved through related projects.
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Knowledge in business research has strengthened the aptitude to utilize available information. My
experience comprises market, marketing, financial and strategic analysis. The benefits of the work done
were achieved through accuracy and process development.
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Improved understanding in psychology and organizational development (purely own initiative).
1993 – 1999
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Master of Science Degree in International Engineering and Management achieved
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Several types of work experience attained in parallel with studies
© Johanna Sandman 2013-2023
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Protection of intangibles.
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IPR related conventions, regulations, and practices.
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Intangible assets value determination and options to attain income.
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The influence of IPR on markets and competition.
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Collaborative arrangements in innovative organizations, business networks, and ecosystems.
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Financing innovations.
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Productivity, value, and growth enhancing arrangements.
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The influence of IPR on innovativeness and options of enforcement.
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The influence of leadership, organizational arrangements, and motivational factors on innovativeness.
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Risks and success factors re innovations.
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Industry 4.0 influence.
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Protecting innovations.