Needs versus Tasks Almost the first thing I learned about business was to focus on true customer needs. It is not seldom, I think, that we are keen on focusing on solely on existing solutions instead of keeping our mind open also to alternative ways and substitutes. Nowadays, we are often presented with a view that includes a lot of work that should be done, educated unemployed people, and ​inability to match the resources with the existing vacancies. Are we concentrating on the right issue? It seems to me that the challenge is a situation, where we should be able: - to find substitute ways to deal with tasks that have no potential to bring value added and - to create value added with new solutions, including the created substitutes. I consider increase in exports and diminishing public cost a better starting point to welfare than increase in debt and no substitutes to work that we cannot afford to pay for. What I interpret form certain happenings is resistance to change, fear, ​efforts to control, inability to understand the situation, legislation and processes that do not serve the existing situation, and reluctance rely on the motivation and skills of individuals. ​I think that we need skills, knowledge, and determination. Johanna Sandman Published: 22.8.2016 18:26